Agency : Forsman & Bodenfors

Brand : H&M

H&M is back with a new digital advertising. The speech ? « There are no rules in fashion, but one : Recycle your clothe. »

With this video, the Swedish brand want to show that there are no rules in Fashion and everybody can make his own style. To convince, H&M make a world’s tour of fashion, showing people from different religion, shape or background. They completely break stereotypes of fashion.

« Wear yellow if you’re blond, wear red if you’re ginger » Through this speech, the brand advocate the diversity between people as we can see a plus-size model, a model with an amputation or a transgender model.

The aim of this campaign is to make fashion more sustainable through recycling and invite everybody to be involve to close the loop.

If you want more information about how recycling : It’s here